In 2018 CO-OP worked with the Registered Practical Nurses Association of Ontario (RPNAO) to create public awareness about the value that RPNs bring to Ontario’s healthcare system to influence government policy in advance of the provincial election. CO-OP developed a campaign that would showcase the important role RPNs play in Ontario patient care, using integrated media placements targeted at Ontario policy makers and healthcare professionals. This project included strategic planning, TV & digital video content, and media planning.
Month: January 2019
A major challenge with Weed Man’s previous website had been maintaining brand consistency in local markets–particularly with regard to messaging and creative assets. The site was not built with the franchisee end user in mind and was proving ineffective at catering to the regional variations of the business across the country.
A number of goals were identified, including: intuitive content management capabilities for franchisees with consolidation for those who own multiple locations, improved SEO, continued increases in lead generation and conversion, consistent design quality and strategic thinking across all marketing channels, unparalleled customer support to all Weed Man Canada stakeholders and new enhancements to nurture the customer buying process.
A robust plan was put into place to tackle the site rebuild, which resulted in the delivery of a fully responsive brand new consumer-facing website for Weed Man Canada including national (corporate) content, as well as customized local content for each franchisee. The website includes a fully functional lead generation form, an email support system (including automated emails to new customers and notifications to franchisees about new leads), geographic location technology that recognizes a website user’s location and directs them to the appropriate local page, blog and social integrations, and customized content for national and local marketing campaigns (such as promotions and special offers). As well, the site is SEO optimized to its highest potential. The agency also delivered a new back-end franchisee interface that allows local dealers to edit and manage content on their website and have access to real-time analytics and results related to their campaign.
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Facing business challenges associated with customer growth and a messaging fragmentation issue across their franchisee network, CO-OP developed a multi-year communications strategy to assist Weed Man Canada increase sales leads in their existing markets. The result? A national, integrated marketing communications campaign built on simple, relatable insight that resonated with regional franchisees, enticed a new, younger customer base and increased both sales and customer engagement.
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CO-OP worked with Varage Sale to introduce Canadians to the new online marketplace for second-hand goods and educate them about their key safety feature differentiator. We developed a campaign that highlighted the product’s safety features, targeted at prospective Canadian consumers through a mix of paid digital and broadcast media placements and public relations. This included digital, video, social, PR planning & execution, and design.
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In 2016, we aspired to build a community for the people we work with -creative freelancers. Further, we sought to champion their cause with a very special event. No more would these ‘hired guns’ be cut out of awards and client presentations. It was time to give these creative nomads a name, a rallying call, and their very own awards show. We developed the Freelancers Unite “FU” Awards, complete with the attitude and identity of this group we call our friends and colleagues. We developed a 60-second anthem to launch our platform to the masses and serve as a rallying cry for the community. This was paired with a PR/ Social campaign to share the program with our industry audience each year.
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CO-OP worked with South St Burger to launch a Fall campaign through exciting new digital content.L