In 2018 CO-OP worked with the Registered Practical Nurses Association of Ontario (RPNAO) to create public awareness about the value that RPNs bring to Ontario’s healthcare system to influence government policy in advance of the provincial election. CO-OP developed a campaign that would showcase the important role RPNs play in Ontario patient care, using integrated media placements targeted at Ontario policy makers and healthcare professionals. This project included strategic planning, TV & digital video content, and media planning.
