In 2016, we aspired to build a community for the people we work with -creative freelancers. Further, we sought to champion their cause with a very special event. No more would these ‘hired guns’ be cut out of awards and client presentations. It was time to give these creative nomads a name, a rallying call, and their very own awards show. We developed the Freelancers Unite “FU” Awards, complete with the attitude and identity of this group we call our friends and colleagues. We developed a 60-second anthem to launch our platform to the masses and serve as a rallying cry for the community. This was paired with a PR/ Social campaign to share the program with our industry audience each year.