Many motorists procrastinate when it comes to readying their vehicles for Canada’s most demanding driving season – WINTER. Midas needed to remind drivers that being ahead of the game can make all the difference
Canadians have a bittersweet relationship with winter and the winter driving experience. With this in mind, we crafted a light-hearted message about the shared experience of the season’s snowfall. We communicated this message through TV, Print, Radio and POP tp show that Midas feels their pain and is ready to help with total car care no matter how hard the snow falls.
In 2014 Midas Canada experience the best sales growth performance versus the previous year since 1990 with 3.4% consumer growth, 4.2% increase in average spend, 7.6% in sales growth.
I find myself most impressed with CO-OP’s fresh and collaborative approach to doing business. Adam and his team consistently delivers outstanding strategic and creative solutions with unmatched financial efficiency.