ADDRESS

8 Camden St. Suite 301
Toronto, ON M5V 1V1

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TEL

(416) 645-3753

EMAIL

hey@wearecoop.ca


BIG IDEAS, LOW OVERHEAD

We keep overhead low by building custom creative teams based on the needs of each project. Every project is led and championed by our group of (relatively attractive) senior partners.

Peter Brough

PETER BROUGH

MANAGING DIRECTOR

Peter’s storied agency career has seen his campaigns garner numerous awards including: Marketing and CASSIES golds, Marketer of the Year for Strategy and even a Cannes Lion. His role at CO-OP sees him leading the charge on new business, HR, client management, and of course, making coffee (he gets lots of compliments).

IAN MACDONALD

VP, STRATEGY & MEDIA

Ian has been a global award-winning client side marketer for over 14 years, and has joined the CO-OP team to continue evolving agency services to exceed modern client expectations. With vast experience in strategic positioning, and the ability to harness the power of marketing function, Ian has mastered growth for brands such as autoTRADER.ca, VarageSale, Direct Line, Auto Trader UK and many others, Ian now offers his strategic counsel and media savvy to clients as the latest addition to CO-OP.  His accent is also amazing.

James Loftus

JAMES LOFTUS

VP, STRATEGIC COMMUNICATIONS

James has more than 12 years experience in the advertising and communications industry.  His portfolio of work spans multiple categories and dozens of major brands, including: Moët Hennessy, Subaru Canada and Manulife Financial to name a few.  James once even managed publicity for a struggling actor named Brad Pitt. He currently oversees the consumer PR and experiential practice at the agency… James does, not Brad Pitt.

Anya Switzer

ANYA SWITZER

CHIEF OPERATING OFFICER

Anya’s belief in levelling the playing field by providing top-tier expertise and cost effectiveness for clients united her with CO-OP Advertising. Since joining CO-OP in 2013, she has led the Weed Man business in Canada. Heading up an office in Calgary, Anya enjoys views of the Rocky Mountains when she can’t escape work to carve down them.

Adam Roach

ADAM ROACH

FOUNDING PARTNER

Adam founded CO-OP in 2012 after recognizing a gap in the traditional agency model in terms of both efficiency and democratic access to top creative. CO-OP was profitable within the first 30 days and has since scored a succession of big wins and new clients with a lean, no-nonsense agency model that prizes best-in-class creative output with no frills on the business side. Adam’s spirit animal is the majestic snowy owl – just in case you were curious.